David Stevens of DSPH Image Builders approached Theatermachine to design and control a lighting artwork to introduce the new Maxi Cosi Fame. The creative concept came from The Brave New Now. The music was leading in this commercial shoot, and the lighting looks were synchronized to the music and the movements of the robotic camera arm.
Technical design
We proposed a back wall of linear LED strips and showed the possibilities in Capture pre-visualization software. The LED strips are Aputure Infinibars attached magnetically to the back wall and controlled wirelessly via LumenRadio Stardust. The music is linked via SMPTE time code to pre-programmed lighting scenes in an ETC Eos Family lighting desk.
Cast & Creatives
Creative Concept: The Brave New Now
Photographer: David Stevens
Director of Photography: Romain Bakx
Lighting design: Mike Evers – Theatermachine
Assistant lighting design/programmer: Desmond Veldhuis
Camera: Anne Meewis – CamUse